It’s no secret that the Internet , if you know how to use, can be fertile ground for creating a profitable business . Success stories abound, some have been treated and released within the blog. From large corporations to small businesses , have developed successful strategies that netted profits of their products.

Pete Cashmore is another great example. In 2005, while working as a web consultant, decided to create a blog that, in his own words, was “the social media guide. The Scottish town of Banchory, near Aberdeen , was the place where one of the most iconic blogs and social networks positioned born and consolidated within the network.

Mashable , a site that once was “the only blog dedicated to raise awareness of important news and updates about web 2.0 and social media, as explained by its creator. Such was the penetration achieved by the blog to Alexa , a company dedicated to measure views on the internet, is listed under “its list of the 400 most visited sites and one of the blogs in the network more specialized.

For Jeff Bullas , Australian expert in social media, “there is no surprise in the success of Mashable, as it is created on the principles that make a blog an attraction and a monetary investment . These are, passion at work and perseverance “??. And according Bullas, the workday Cashmore is 20 hours a day.

His desire to innovate also have earned popularity because according to Jeff Bullas ”was one of the first sites to share information through the buttons to retweet or post on Facebook , Digg , Reddit, Stumbleupon and Delicious . In 2007, Cashmore was named by Forbes one of the most prominent on the web, and in 2009 the Huffington Post called it one of the ten people who have changed and influenced internet.