I have to admit, I’m happy every morning when I check my email and I have one that says:

“Theuser@MailProvider.com has canceled his subscription to“Experiences of a Networker” definitely “.

In a way, these emails make me smile.

But this was not always so. I used to obsess every time someone was low as a subscriber of my blog, or even any other list.

Why would someone reading my Blog? After all, it’s fascinating. Through my Blog I educate, connect and entertain readers … is not it? And I give people all kinds of content that ultimately makes them better bloggers.

I would spend hours thinking about all the possible reasons why someone has stopped reading my Blog:

• They moved to Siberia and are unable to connect to the Internet for more than 3 seconds at a time.

• They joined a cult and not allowed to read Internet content that is considered evil.

• I hurt your feelings in a post … What did I say?

• No longer need my advice, because his blog about the life of moths never had enough readers to share their articles . And again and continue with the possible reasons why subscribers have lost my Blog.

But the biggest reason why people gave low my Blog I came to mind until a little over six months. And it was this:

I was not talking about the things they wanted to know.

I started doing blogging about Network Marketing and General Marketing strategies, and someone who, for example, have a small business, you may identify with my items and try some of my ideas to get more customers for your business . But since we focus far more topics of my blog, I started to lose subscribers. We did not talk about general marketing strategies for all businesses. I cut both my business and my Blog.

And when I did, if I lost a few readers.

But anyway I lost the same people who would never have purchased some of my products or services on the blogging coaching.

But, guess what else happened? I started getting new readers. I started having right readers. Those readers who really have a genuine interest in my content .

Those readers who yearn to be better bloggers. Those who want to learn how to use a blog and content marketing to generate better things for their business. To read my articles and interact with me and other readers.

So it was definitely something wrong. In fact, it is something that has helped me tremendously. I’m talking to the right people and they know they are in the right place where to get advice and help with accuracy to the problems that are eager to solve.

And this seems really great!

So maybe we should not lose sleep over every cancellation of a subscription to our Blog. I think it should be the opposite, because ultimately we are getting something much closer to what we have set as a goal for our blog.

We are focused on our right audience.

How about you? Do you think about the casualties of your list when they occur? Do you know why you changed mood if this happened the way you react when you got a notice this in your inbox? For your success.